Real owners lean toward the EAH-AZ100: 55% of 233 owners recommend it, vs 34% of 50 for the Bose QuietComfort Ultra Earbuds (2nd Gen).
Verdicts aggregated from Reddit, enthusiast forums, and YouTube owner comments — affiliate reviews excluded. Sample sizes differ; judge accordingly. How we score
“I will be returning my AP3 and just sticking with the Bose gen 2.”— @triniflyer8685 on YouTube
“They’re my instant new favorite.”— @Thegonagle on YouTube
“I wish Bose would fix the microphone during calls most people tell me they hear excessive noise when I am on a call if I am in a noisy environment”— @ait0317 on YouTube
Real owners lean toward the EAH-AZ100: 55% of 233 owners recommend it, vs 34% of 50 for the Bose QuietComfort Ultra Earbuds (2nd Gen).
Owners point the Bose QuietComfort Ultra Earbuds (2nd Gen) at frequent flyers wanting best-in-class noise cancellation, and gym-goers needing a secure, comfortable all-day fit.
Owners point the EAH-AZ100 at listeners willing to EQ for detailed, audiophile-leaning sound and wide soundstage, and all-rounders wanting one bud for music, calls, movies, and long battery life.
The most-cited downside of the Bose QuietComfort Ultra Earbuds (2nd Gen) is bluetooth connectivity is unreliable: slow pairing, random disconnects, and buds that won't reconnect on phones like the Galaxy S25 and Z Flip7. For the EAH-AZ100, it's aNC is inconsistent across owners, described by many as mediocre, weak, or nearly nonexistent for the price, especially compared to Bose and Sony.